Video marketing is the way to go for B2B companies. It’s more effective than social media, more personal than email, and can be used to build lasting relationships with your customers.
The latest HubSpot report shows that video marketing is the main priority for many B2B businesses.
Here is what they found –
- 94% of B2B marketers believe video helps customers better understand their service, software, or product.
- According to 87% of B2B marketers, video offers a higher ROI (Rate of Interest).
- 93% of B2B marketers claim that video marketing has helped them boost brand awareness.
Now, after seeing these mind-blowing stats, you might wonder: “How do I get started?” Well, there’s a lot to learn as a marketing professional when it comes to video marketing. Fortunately, there are plenty of resources out there to help you get started, and the best thing is that they’re all completely free.
In this article, we’ll cover the 100% free top tools to start B2B video marketing in 2023.
Under each software, you’ll find:
- An overview of that platform
- Key Features
- And Pricing Plans
Apart from this, we’ll share important reasons why businesses need video marketing and tips to nail your video marketing strategy.
So, without any further ado, let’s jump right in!
Reasons Businesses Need Video Marketing
Video marketing is a new trend in the business world. It is a great way to engage with your audience and build up your brand.
Here are 4 reasons why businesses should be using video marketing:
1. It’s more engaging: People tend to prefer watching videos over reading text, so you’re reaching out to more people who want what you have to offer.
2. It’s cost-effective: Video marketing is an effective way to market your business. It can help you reach a large audience, which can lead to more sales, and it’s much cheaper than other marketing strategies.
It takes less time to create a video than an email or landing page, but the results are better. Videos get a higher engagement rate from viewers than emails do, which means they’re more likely to be clicked on by your potential customers. All you need is a camera and reliable video-making software like Interactly to create a video.
3. It’s more personal: Video marketing allows you to create a more personal connection with your audience by showing them what makes you tick and what makes you different from other businesses in the same industry.
4. It’s more interactive: Video marketing allows viewers on your website or app to interact with your brand in real-time; they can comment on content, ask questions, or just hang out with you. This gives them something different besides text that they can do with their time instead of waiting for emails or calls back from salespeople or customer service representatives.
Must-Try B2B Video Marketing Ideas
Video marketing is a fantastic way to connect with your audience on a personal level, making it an incredibly powerful tool for B2B businesses.
Here are some must-try video marketing ideas:
- Interactive video demos:
Use platforms like Interactly.video and create personalized interactive demos or video messages for your prospects and send them over email, social media, SMS Whatsapp, etc., as the first step of the interaction.
2. Video testimonials:
Videos of customers talking about the positive impact your product has had on their lives can be very persuasive, especially when they talk about how they’ve been able to overcome obstacles in their lives because of your product or service.
3. Case studies:
Case studies are another great way to showcase your impact on your customers’ lives and how much value you’ve brought them. But, of course, you can also use these videos in your marketing campaigns.
4. Company’s history:
Create a series of videos about your company’s history and how it got to where it is today. This type of content is excellent for building brand recognition, cultivating customer trust, and potentially reaching out to new customers interested in your product or service.
5. Turn complex ideas into simple steps:
Create videos that break down complex ideas into simple steps so anyone can follow along without prior knowledge about what it takes to succeed as an entrepreneur or business owner.
6. Customer success stories:
Customer success stories are a terrific way to highlight what makes your company special and valuable, as well as how happy customers have been with what you are providing them, which is even more crucial if you sell software or services.
Here Is The List Of Top Tools To Start B2B Video Marketing In 2023
- Interactly.video
- Wistia
- Vyond
- Animoto
- Powtoon
- Mindstamp
- InVideo
- Hippo Video
- Vidyard
- Veed
1. Interactly.video:
The first B2B video marketing tool on our list is Interactly. It is one of the most innovative no-code interactive video marketing tools that helps businesses create high-converting personalized interactive videos in just a few minutes.
With Interactly, it is easy and quick to add interactivity to your existing videos that can skyrocket your video marketing strategies. This results in a personalized video experience that seems more like a face-to-face interaction than a regular video.
Furthermore, this video marketing tool has various advanced features that can help boost video engagement, convert viewers into leads, and encourage them to participate actively.
Key Features of Interactly
- Personalized Flow Builder
- Ready Templates
- Rich Interactive Data Types
- Questionnaire
- Lead Capture
- Widget On Website
- Embedding on Website
- Customized Interactive Video Link
- Interactive Website Forms
- Email and CRM Integrations
Interactly offers a variety of plans with different options:
Free: Interactly provides a forever-free plan. This plan is ideal for startups. It includes 100 responses and 5 videos in the library.
Rise: This plan costs you $49 per month, which is suitable for small businesses and startups. Users can get 20 videos in the library and 500 responses in this plan. In addition, the Rise plan allows only 1 organization to use the platform.
Scale: It is ideal for companies that are penetrating into market. It will cost them $99 per month and includes 1000 responses and 50 videos. In addition, the plan allows 1 organization to access Interactly.
Agency: The agency plan is best suited to Digital marketing agencies, costing $999 per month. In this plan, the user can get 1000k responses and unlimited videos in the library. In addition, it allows 10 organizations to access this platform.
2. Wistia
Wistia is another powerful video hosting platform that empowers B2B marketers to create and share marketing videos within a few minutes.
Wistia provides several advanced features that help B2B marketers get the most out of their videos. Furthermore, to help businesses optimize their video marketing efforts, it offers a customizable player and detailed analytics to track the performance of their videos.
Key Features of Wistia
- Video Chapters
- Video Management
- Video links and Calls to Action
- Embedding Videos
- SEO Ready Videos
- Analytics
- Video Customization
- Responsive Videos
Pricing of Wistia
Wistia offers 4 different pricing levels:
Free: A free plan is ideal for startups or small businesses. It includes all the basic features required for video and podcast marketing.
Plus: It will cost you $19 per month (billed annually). This plan is suitable for businesses planning to implement a video strategy in their marketing plan.
Pro: You will get this plan at $79 per month (billed annually). This plan best suits businesses wanting to scale their video marketing strategy and track performance.
Advanced: The advanced plan is for large businesses that want to control their customer experience and enhance their marketing initiatives. This plan will cost $319 per month (billed annually).
3. Vyond
If you want to create animated videos and grab the audience’s attention, then, Vyond is the tool for you. It’s a cloud-based video animation platform that makes creating B2B marketing videos effortless, fast, and budget-friendly.
Its user-friendly drag-and-drop whiteboard interface makes it easy to create product demos, marketing videos, explainer videos, training materials, and more.
Furthermore, you can make your videos even more personalized by using graphics, logos, and voiceovers.
Key Features of Vyond
- Video Editing
- Video Collaboration
- Shared Libraries
- Speech Enhancer
- Character Creator
- Export & Import Text
- Instant Video Translation
- Color Changeable Props
Pricing of Vyond
Vyond provides different subscription levels based on the needs of the user:
Free Trial: Vyond offers a free trial for 2 weeks to explore its functionalities.
Essential: You can buy this plan at $25 per month per user (billed annually). In this plan, the Vyond logo will be included.
Premium: Get this plan at $54 per month per user. This plan is ideal for small businesses and includes live chat support.
Professional: This plan includes advanced features like Speech Enhancer, Export and Import Text, and priority customer support. It is perfect for mid and large-sized businesses, costing $83 per month per user.
Enterprise: This is a custom plan; businesses can contact their sales team and get a customized plan per their needs. The Enterprise plan comes with a dedicated account manager and advanced security features.
4. Animoto
Animoto will completely transform your B2B video marketing approach by providing its quick and easy solution to produce engaging videos that market your products, showcase your talents, and ultimately help your business grow.
With the help of its video editor and other advanced features like a library and music, the platform allows businesses to create videos in a matter of minutes.
Key features of Animoto:
- Drag & Drop
- Stock Library
- Music Library
- Video Personalization Templates
- Customizable Branding
- Three Aspect Ratios
- Font Upload
- Logo Watermark
- Cropping And Trimming
- Social Sharing
- Video Creation
- Voice-Over / Audio
- Video Editing
Pricing of Animoto:
Animoto is one of the best freemium video marketing tools. There are 4 types of plans available:
Free: It is a forever-free plan.
Basic: The price of its basic plan is $8 per month (billed annually). In this plan, users can create unbranded videos.
Professional: At just $15 per month, users can create customized videos with advanced tools.
Professional Plus: Create branded videos at $39 per month (billed annually).
5. Powtoon
Powtoon is an excellent option if you’re searching for a tool that will be easy to use and has plenty of room for growth.
Powtoon is a cloud-based video creation platform that allows businesses to create their own video presentations and animated videos. It has an easy-to-use interface and is designed for businesses of all sizes, from small to large.
Key Features of Powtoon
- Zoom (Pan)
- Create Custom Characters
- Screen Recording
- Audio Capture
- Royalty-Free Library
- Storyblocks Access
- Template Creator
- File Sharing
Pricing of Powtoon
Powtoon offers three pricing plans with a free trial option.
Free Trial: Powtoon offers a free trial of its features for 14- days.
Pro: Get this plan at $20 per month (billed annually).
Pro+: Users can get unlimited access to all its features at $25 per month (billed annually).
Agency: Users can build their branded characters at just $40 per month (billed yearly).
6. Mindstamp
Mindstamp is another powerful video personalization software that assists businesses in producing interactive and dynamic videos with ease.
It empowers B2B marketers to add choice-based clickable images to their video clips. In addition, this software allows marketers to upload short clips or draw anything over it to make the video even more engaging and creative.
Key Features of Mindstamp
- Hotspots
- Drawing tools
- Questionnaire
- Analytics
- Transcription option
- Capture Leads
- Branding
- HTML Embeds
- Grading Reports
Pricing of Mindstamp
Mindstamp comes with 4 pricing options with a free trial. In its free trial, you can explore its features for free. And its paid plans start from $24/month.
7. InVideo
Next is InVideo, a video generation software that allows B2B marketers to transform their vision into high-quality videos.
The platform offers multiple ready-made templates, advanced editing tools, and an extensive library of images and videos from popular websites like Storyblocks and Shutterstock that marketers can use.
Key Features of InVideo
- Video Capture
- Brand Overlay
- Closed Captions
- Bulk Uploading
- Merge video
- Split Video
- Video Speed Controller
- Supports HD Resolution
Pricing of InVideo
InVideo has 2 premium plans starting from $15 per month. It also offers
a forever free plan for users to try this tool with limited options.
8. Hippo Video
The Next B2B video marketing tool on our list is Hippo Video, which allows marketers to create personalized videos and distribute them via multiple channels.
It leverages seamless video workflows to assist businesses in achieving their marketing and sales targets.
Additionally, B2B marketers can send highly personalized video emails using this video marketing tool to increase response rates and schedule more meetings.
Key Features of Hippo Video
- Video Recording
- Video Editing
- Analytics
- Thumbnail Personalization
- Video Hosting
- CTA and Forms
- Player branding
Pricing of Hippo Video
Hippo Video is a freemium tool that offers a 7-day free trial. And there are 4 subscription levels available that start from $15/month (billed yearly).
9. Vidyard
Vidyard is another excellent feature-rich video hosting platform that helps businesses automate their video marketing efforts.
Further, this B2B video marketing tool increases virtual selling by making it simple to create and market business videos.
Key Features of Vidyard
- Video Analytics
- Video Sharing
- Quick video editing
- Third-party Integrations
- Security and Compliance
- Uploader widget
- Animated video previews
Pricing of Vidyard
Vidyard provides three options for using its platform: one is free and the other two options are paid and start at $19 per month (billed yearly).
10. Veed
Last but not least, Veed is the last recommendation on our list. It is a simple yet effective asynchronous video marketing tool that lets you add sound effects, filters, animations, and subtitles in a different language to your business videos.
Key Features of Veed
- Screen Recorder
- Video Editor
- Remove Video Noise
- Video Compressor
- Brand Kit
- Video Converter
- Live Stream
- Music Visualiser
Pricing of Veed
Veed comes in 4 plans, including free. In its free plan, you can sign up for free and use this platform with limited features. And their premium plans start from Euro 13 per user per month.
Tips To Nail Your Video Marketing Strategy
Video marketing is an increasingly popular way to reach your audience, but it’s not easy. So, if you’re looking for tips on making your video strategy stand out, here are a few tips to consider:
- Identify the different personas of your audience.
- Choose a relevant message theme for all your personas.
- Create short and sweet videos (no more than 1 minute long) of same.
- Deliver personalized video messages with interactive videos.
- Leverage social media platforms such as Linkedin and Facebook to promote your videos.
- Use visual assets like GIFs to add context and engage viewers in platforms like Email, WhatsApp, etc messaging platforms.
- Share your videos with influencers in your industry who are already familiar with your brand’s voice and style.
- Measure the results of your video campaigns.
Conclusion :
That’s it! With these ten 100% free tools, you can start a successful B2B video marketing campaign right away.
Video marketing is a great way to connect with your customers and give them a better experience. And it’s not just for B2B businesses anymore; it’s for everyone.
With all these tools, you can start by creating a video that explains what your business does and why it’s different. Then, use that video to direct people to your website or blog post.
We wish you lots of success and happy video marketing in 2023.