Introduction
Email marketing is a powerful strategy for connecting with your target audience and promoting your products or services. To make your emails stand out and engage recipients effectively, consider incorporating embedded videos. Videos have the ability to captivate and inform your audience, leading to higher click-through rates (CTR), improved conversion rates, and increased brand awareness. In this blog post, we will provide structured guidance on embedding interactive videos in emails, share successful examples from renowned companies, and discuss the valuable benefits of using videos in your email marketing campaigns.
Tips for Embedding Videos in Emails:
Interactly can be a valuable tool to enhance the implementation of embedded videos in email marketing campaigns, aligning with the tips and best practices mentioned below :-
Opt for High-Quality Videos:
Choose videos that are visually appealing and clear in quality. Such videos catch the attention of your audience effectively. Interactly allows you to create high-quality interactive videos, ensuring a visually appealing and engaging experience for viewers. Its platform enables you to add interactive elements and customize the appearance of your videos to align with your brand and captivate your audience.
Relevance is Key:
Create videos that align with the interests and preferences of your target audience. When your videos provide relevant and engaging content, your audience is more likely to continue reading your emails. Interactly’s interactive features, such as clickable elements, quizzes, surveys, and branching scenarios, allow you to create videos that are both relevant and interactive. You can tailor the content and interactive elements based on your target audience’s preferences and interests, increasing their engagement and interest in your email campaigns.
Keep it Short and Concise:
Shorter videos are more likely to be watched in their entirety. Focus on delivering your message quickly and effectively, keeping your videos concise while maintaining their impact.Interactly provides tools to create concise and engaging interactive video experiences. By incorporating interactive elements strategically, you can keep viewers actively engaged throughout the video, maximizing their attention and interest.
Experiment with Video Types:
Explore various video formats and styles to identify what resonates best with your audience. Whether educational, promotional, or entertaining, diversifying your video content helps determine the most effective approach for your email campaigns. Interactly’s platform offers flexibility in creating various types of interactive videos. Whether you want to create educational tutorials, promotional videos, or interactive product demonstrations, Interactly provides the tools to experiment with different video formats and styles, helping you identify what works best for your email marketing campaigns.
By integrating Interactly’s interactive video capabilities into your email marketing strategy, you can further enhance engagement, click-through rates, and conversion rates. Its features can help you create immersive and interactive experiences for your audience, effectively delivering your message and driving desired actions.
Methods for Embedding Static Videos in Emails:
Direct Embed:
The direct embed method is the most common way to embed videos in emails. It involves hosting the video on your own server or a Content Delivery Network (CDN) and using HTML to embed the video directly into the email. This method offers a higher level of interactivity, as users can play, pause, and control the video playback. However, it is important to note that not all email clients support HTML5, which is required for this method to work.
Here are some of the limitations of the direct embed method:
- Not all email clients support HTML5. This means that if you use the direct embed method, your video may not display or play correctly in some email clients, such as Gmail.
- The size of your video can affect how it displays. If your video is too large, it may not load properly in some email clients.
- It can be more difficult to track the success of your email. If you use the direct embed method, you will not be able to track how many people watched your video or how long they watched it for.
- The video may be blocked by spam filters.
Here are some additional tips for using the direct embed method:
- Use a short, descriptive title for your video. This will help users understand what the video is about and whether it is something they want to watch.
- Use a thumbnail image for your video. This will give users a preview of what the video is about and encourage them to click on it.
- Make sure your video is optimized for mobile devices. Many people now use their smartphones and tablets to check email, so it is important to make sure your video looks good and plays smoothly on these devices.
- Test your video in different email clients before you send it out. This will help you make sure that the video displays and plays correctly in all of the email clients that your recipients are using.
Method for Embedding Interactive Videos in Emails:
GIF Image and Link:
To use this method, you will need to:
- Create a GIF image of a short segment of your video.
- Upload the GIF image to your website or a file-sharing service.
- Create a link to the video on your website or a video hosting service.
- In your email, insert the GIF image and the link to the video.
Best Practices for Embedded Videos in Emails:
Eye-Catching Subject Lines:
Craft attention-grabbing subject lines that highlight the video content in your email. Compelling subject lines increase the likelihood of recipients opening and engaging with your email.
Place Videos at the Beginning:
Position your video prominently at the start of your email. By making it the first thing recipients see, you increase the chances of them watching it and continuing to read the rest of the email content.
Strong Call to Action (CTA):
Include a clear and persuasive call to action that guides recipients on what to do after watching the video. Whether it’s visiting a website, making a purchase, or subscribing to a newsletter, direct your audience towards the desired action.
Successful Video Email Campaign Examples:
HubSpot: Promoting a Webinar on Inbound Marketing
CTR: 50% (significantly higher than their average email campaign CTR)
Warby Parker: Virtual Try-On of Glasses
Conversion Rate: 20% (much higher than their average email campaign conversion rate)
Quip: Teaching Proper Teeth Flossing Techniques
View Rate: 80% (considerably higher than their average email campaign view rate)
Benefits of Embedding Videos in Emails:
Increased Engagement:
Videos captivate and engage your audience, resulting in higher levels of engagement with your email content.
Improved Click-Through Rates (CTR):
Videos have the potential to increase your email campaign’s CTR, leading to higher interaction and interest from your audience.
Enhanced Conversion Rates:
By incorporating videos, you can improve your email campaign’s conversion rates. Engaging video content has the power to persuade and influence recipients, increasing the likelihood of desired actions such as making a purchase or signing up for a service.
Increased Brand Awareness:
Videos in emails help to enhance brand awareness. Engaging video content that aligns with your brand’s messaging and values can leave a lasting impression on recipients, increasing their familiarity with and recognition of your brand.
Improved Customer Service:
Videos can serve as valuable tools for providing better customer service. By creating instructional or tutorial videos, you can assist customers in understanding your products or resolving common issues, leading to improved customer satisfaction.
Conclusion:
Embedded videos in emails offer a powerful way to enhance your email marketing campaigns. By following the tips provided, experimenting with different video types, and incorporating compelling visuals and strong calls to action, you can create engaging and impactful video email campaigns. Drawing inspiration from successful examples like HubSpot, Warby Parker, and Quip, you can leverage the benefits of increased engagement, higher CTR, improved conversion rates, amplified brand awareness, and enhanced customer service. Embrace the potential of embedded videos in emails to elevate your email marketing strategy and connect with your audience on a deeper level.